Vlone is a luxury streetwear company founded by A$AP Rocky and Ian Connor in 2011 with the goal of creating high quality V-logo t-shirts and sweatshirts. They believe in the idea of the “wave”, the energy that connects people through movement and moment. Ian Connor co-founded a New York streetwear line with A$AP Bari. They met in Harlem and subsequently decided to create a clothing line unlike anything else on the market. They created VLONE, the first clothing lines were launched in November 2013. By 2016, VLONE has expanded to include an online store and a flagship store on Rue Lafayette. The two were inspired by the “wave”, the energy that connects people through movements and moments. VLONE’s goal is to ride the wave and create the “next big thing”. “The line includes merchandise such as T-shirts, hoodies, pants, jackets, shorts, jackets and sneakers. VLONE has partnered with several brands including Nike, Under Armor and Louis Vuitton. The VLONE design philosophy is based on the idea of being like a boxer. “[They] are in the ring and don’t think about what’s going on around them; they just need to focus on themselves. “The brand has been described as ‘more aesthetic than clothing for a specific market’.” VLONE focuses more on wearing its own brand than serving specific markets. The brand wants the consumer to regret what they missed and take the risk of buying something new. The company’s logo features the letter “V” in a crown, which refers to the idea of being better than others and, of course, to the phrase “to be king”.
Intelligent and brilliant minds have had a huge impact on both music and fashion, helping to make Vlone an increasingly popular streetwear brand. VLONE products are sold only in their online stores and occasionally at special events, but the collections are constantly replenished. Fans love to visit their online stores and find new VLONE items, as well as stocking up on a variety of shoes, including shoes, clothes, and other accessories.
Being so popular in the world of street fashion, Vlone has established itself as one of the most visible brands, showcasing its commercials and achieving high sales figures. The brand often has pop-up stores in New York, Hong Kong and London.
It is believed that after acquiring sold-out house shows where audiences showed off a large number of their performances in a V-shape, Gucci quickly licensed the Vlone clothing line for teens or young adults. Nike partnered with Vlone in 2016 to release a limited edition pair of Nike Air Force 1 sneakers. The shoe shows off an iconic trend in the online market with its black and orange color combination. Crafted from premium leather, these Vlone sneakers are growing in popularity and sales.